By redesigning the checkout flow and developing the help hub, I contributed to increasing the efficiency and satisfaction of ClickBus users. These projects had a direct impact on increasing conversions, reducing cart abandonment rates, decreasing complaints in app stores, and stabilizing the NPS during a critical time for the industry.

With the initiatives of this case, the new BD product aims to improve the insulin application experience, enhancing comfort and efficiency. Key elements like educational content, BD Club, and innovative design are expected to boost patient confidence, treatment adherence, and overall well-being.