Hello, i’m Dani Gomes

I’m passionate about designing solutions that go beyond aesthetics, creating meaningful and high-impact experiences for both users and businesses.

I’m Dani Gomes, a Product Designer at AbInbev (Ambev)

I’m passionate about designing solutions that go beyond aesthetics, creating meaningful, intuitive and data-driven experiences that align user needs with business goals.
Previously at Itaú, Bradesco and McCann (IPG Health Company).

Work
Experience

Ab Inbev (Ambev)

Senior Product Designer 2024 – 2025

I’m working on weight limit management (fill rate & NPS), design system improvements, and usability enhancements across the B2B platform.

Itaú Unibanco

Senior Product Designer 2022 – 2024 / 🏆 2 Awards For High Performance (PRAD Itaú)

I led the redesign of communication journeys within Itaú’s B2B app, resulting in up to a 300% increase in user interactions for specific communications.

Bradesco

Senior Product Designer 2022

Led the profile management and authentication flow for the B2B journey.

ClickBus

Product Designer 2020 – 2021

I optimized the B2C purchase and post-sale experience, reducing checkout time by 15 seconds and boosting conversion rates by over 8%. I also designed an In-App Help Hub, which led to a 25% reduction in customer service contacts related to cancellations.

McCann Health

UX/UI Designer (Focus UI) 2019 – 2020
Focused on designing high-quality user interfaces and end-to-end digital experiences for healthcare clients, including Hospital Israelita Albert Einstein, GlaxoSmithKline (GSK), Nestlé Health Science, Johnson & Johnson, Merck, AstraZeneca, Grupo RaiaDrogasil, Bayer, BD, and Astellas.

Feature
Works

ClickBus

By redesigning the checkout flow and developing the help hub, I contributed to increasing the efficiency and satisfaction of ClickBus users. These projects had a direct impact on increasing conversions, reducing cart abandonment rates, decreasing complaints in app stores, and stabilizing the NPS during a critical time for the industry.

BD PentaPoint

With the initiatives of this case, the new BD product aims to improve the insulin application experience, enhancing comfort and efficiency. Key elements like educational content, BD Club, and innovative design are expected to boost patient confidence, treatment adherence, and overall well-being.

Companies I’ve
Collaborated With

Frequently

Asked Questions

What are the steps in your design process?

My design process is user-centered and consists of five main stages: research, ideation, prototyping, testing, and implementation. Each phase is carefully crafted to ensure the product meets both user needs and business objectives.

What services do you offer as a designer?

As a designer, I offer a range of services including ux/ui design, web design, branding, social media, and more. My goal is to provide creative solutions that effectively communicate your message and resonate with your audience.

How do you ensure the design meets user needs?

I base my design decisions on research and testing with real users. Continuously gathering feedback and iterating on it ensures that the product meets expectations and solves real problems.

How do you balance aesthetics and functionality in your projects?

I believe aesthetics and functionality should go hand in hand. I always aim to create visually appealing interfaces that are intuitive and provide a positive user experience, with a focus on usability and accessibility.

What’s your experience with design systems?

I’ve worked on creating and evolving design systems to ensure consistency across different products and platforms. An effective design system is essential for scalability and collaboration between design and development teams.

What tools do you use in your design and product development process?

I rely on Figma for UI/UX design and prototyping, with Notion and Miro for project organization and workflow management. For web development, Framer, Webflow, and WordPress are my go-to tools, leveraging low-code solutions for faster deployment. Analytics tools like Hotjar, Smartlook, and Google Analytics provide insights into user behavior, while ChatGPT aids in content creation and research.

What industries do you specialize in?

I have experience working across various industries including but not limited to technology, healthcare, fashion, hospitality, and non-profit organizations

Do you collaborate with development teams?

Yes, I work closely with developers to ensure the design is implemented correctly. Clear communication is key to making sure the product vision is translated effectively into the technical environment.

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